Newman Library, Graduate Services

a blog about library developments, research practices & advice, and graduate student input

Identify a company’s competitor(s) by product

Posted by lrath on July 29, 2008

When researching a company’s product(s), one should also consider the competition. The Mergent Horizon database, available through the Newman Library website, has a feature allowing users to generate reports identifying a company’s competitor(s) by product.

  1. Once connected to Mergent Horizon, search for a company by ticker symbol or company name
  2. In the company record that appears, select “Detailed Reports” in the sidebar located on the left side of the screen
  3. Select the “Competitors by Product” report
  4. Mergent Horizon presents a list of your company’s products with comparable products from competitors.

Mergent Horizon is a Newman Library database of US-traded companies. It is organized by the goods and services from which companies derive their revenues, as well as their key business relationships (customers, suppliers, partners).

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